Pitch Anything
An Innovative Method for Presenting, Persuading, and Winning the Deal
About the Book: Oren Klaff has unparalleled credentials for delivering a pitch. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million, and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform how you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t art; it’s simple science. Applying the latest findings in neuroeconomics while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
- Setting the Frame
- Telling the Story
- Revealing the Intrigue
- Offering the Prize
- Nailing the Hookpoint
- Getting a Decision
One great pitch can improve your career, make you a lot of money, and even change your life. Success depends on your method, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
