Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

• Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it
• Produce relevant, strategic content 
• Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment